Sydney's #1 WordPress Developer - Request Rate Card or Phone: (02) 8316 8801

Case Study:
Mastercard / McCann

2 player touchscreen game and online competition

The Brief.

As one of the major sponsors of the Australian Open, Mastercard were looking to make a disruptive presence at the sports arena as well as to continue their “Happy Slam” messaging throughout their promotions.

McCann tasked us with the mission of producing an integrated gamification and activation solution that could engage potential customers to interact with the brand, and highlight their association with the tennis. McCann had a general concept of gamification but needed Code and Visual to develop workable ideas that would be achievable within the tight deadline and accessible to the widest audience.

Tap Tennis Tournament
  • Ideation & collaboration
  • Tight deadline
  • Multi-platform engagement
  • Game design & development
  • Custom touch screen integration
  • Complete front and back end solution

The Solution.

The solution came for the project in two parts. Firstly a collection of HTML5 skill-based games that set users 3 timed challenges which they would compete to achieve the highest total score - "Tap Tennis Training".

Once the promotion was complete, those select players with the best scores would win an all expensive paid trip down to Melbourne with tickets to the Australian Open to watch some of the world's best players go head-to-head.

But that's not where it ended. Once at the Open, the competition winners were invited to play a second game on a Giant 45 inch touch screen, taking on legendary players such as Lleyton Hewitt and Martina Hingis, live and face-to-face in a player vs player video game - "The Tap Tennis Tournament".

Tap Tennis Tournament

One-of-a-kind Activation

Tap Tennis Tournament

The Outcome.

The Tap Tennis activation was a great success for Mastercard, drawing some very dedicated competitors who where highly motivated to win a shot at playing against some of tennis' greats. Thousands of high scores were submitted during the expedited promotional period, and activity on their social media accounts showed that people were engaging.

At Melbourne Park, the Tap Tennis arena was a highly visible fixture, attracting the tens-of-thousand of attendess that passed by and enticing them in to a highly branded engagement.

Turning to a larger audience, Lleyton Hewitt appeared on national morning television to promote MasterCard and the tournament, with the unique winners trophy attracting welcome humourous commentry.

Case Studies

Want to learn about more successful projects we've completed for our happy clients? Or want to learn more about our Activations services.

  • Yummo Adventures

    Australian National University

    Website redesign and migration

  • Yummo Adventures

    Mastercard / McCann

    2 player touchscreen game and online competition

  • Yummo Adventures

    Biennale of Sydney / City of Sydney

    Immersive video app

  • case-studies-more-information

    All Case Studies

    View complete collection.

    More >

We speak your language.

Just like Mastercard and McCann we're eager to provide our high quality services to other organisations within the advertising space, and across the academic, government and business sectors.

Want to be our next success?

Tell us about your project and we'll show you how we can help achieve your organisations goals, large or small.

Get In Touch >