A smarter path to your new website.
Traditional redesign projects can take months to launch, meaning it's just as long before you see any benefit.
eCommerce Fashion Website
client:
TYTN
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Website redesigns take time - measurable improvements can start immediately.
As part of our Complete Website Redesign & Delivery service, we improve performance on your existing site while the new one is being designed, so results don’t have to wait for launch day.
We take a smarter approach - enhancing what you already have first, so you can start seeing better performance, stronger SEO, and improved user experience immediately.
We'll still deliver you a brand new site, custom built from the ground up, but you won't have to wait to provide tangible improvements for your users and stakeholders.
Get Results Now - Not in Six Months
We know that long redesign timelines can stall momentum. Our “Early Gains Redesign” approach bridges that gap - we fine-tune and upgrade your current site to perform better right now, at no extra cost, while our team designs and builds your new site in parallel.
- Faster wins and visible progress early on
- Insights from live improvements feed directly into your new build
- Keeps internal teams, stakeholders, and SEO efforts moving
What Can We Improve Right Away?
- WordPress & Plugin Updates
- Search engine performance
- Security Patches
- Mobile responsiveness
- Speed up slow load times
- Core Web Vitals tuning
- Canonical & indexing cleanup
- On-page SEO hygiene
- Duplicate-content resolution
- Schema / structured-data setup
- Analytics & behaviour insights
- Conversion path optimisation
- User accessibility fixes
- Server Speed Improvements
- Limited UX quick wins
Send us your existing site to see what quick wins we can make, right now.
If you’re planning a redesign, why not see what we can do for your specific website? We specialise in complete redesigns, but we also know how valuable it is to see improvements early - especially when projects take months to complete. We’ll audit your site using specialised tools to uncover the most valuable quick wins, from speed and on-page fixes to usability and conversion roadblocks. You’ll get a clear outline of what can be improved immediately, and how it can support a smarter redesign.
Even if you’re not ready to begin the new build, this gives you real, actionable insight into your website’s health, backed by the same data and tools we use to optimise high-performing websites. We'll also provide a no-obligation quote for your full redesign so you know exactly what’s involved when the time is right.
Get Quick Wins Now.
We'll even super-charge your existing site, free of charge, so you don't have to wait months for change.
SEO Improvements 01
Help Pages Load Faster 02
Clear Up Key Tracking Gaps 03
Tidy Up SEO Ranking Signals 04
Fix Up Key Usability Issues 05
Security & Plugin Updates 06
Ongoing Site Monitoring 07
The Usual Way
A typical redesign means months of planning, approvals, and production before anything changes. Your team invests significant time and budget upfront while your existing site continues to underperform. You’re stuck waiting to see progress, unsure when results will arrive – all while your competitors keep evolving, campaigns move on, and momentum slows.
It’s a long stretch of silence between kickoff and launch – and by the time the new site goes live, much of the market or messaging may already have shifted.
Our Way
Your new redesign still moves ahead – but from day one, your current site starts improving. We address technical SEO, speed, UX quick wins, and conversion bottlenecks immediately, so you start seeing measurable gains while the new site is being built. This creates early wins, helps refine the direction of the redesign, and builds internal confidence as improvements become visible.
Instead of waiting months for change, you get continuous progress – a redesign journey where each step delivers value, momentum, and insight for what’s next.
Get immediate improvements to the site you already have, while your new site is built from the ground up.
Thinking about a rebuild? Talk to us about your new site and what we can do to improve your existing one in the mean time.
If you'd like to know exactly what improvements we can make to your website, enter in your details and we'll deliver a detailed report with opportunities for quick wins and best practice improvements that we can implement on day one.
Frequently Asked Questions
What does “Build New, Fix Old” actually mean?
It means as we get started on your full redesign, we also run a second stream of work, auditing and applying quick-win improvements to your current website for performance, UX, SEO and conversions. You get immediate gains now, and a full redesign when the new site is ready.
Why is this approach better than a standard redesign?
With a typical redesign you can be waiting months before you see any benefit. With this approach, we start by fixing your live site so you see improvements in speed, SEO and usability sooner, helping to keep stakeholders confident and showing progress while the new site is being created.
What kinds of improvements will you make to my existing site?
Typical improvements include WordPress and plugin updates, security tightening, page speed optimisation, core web vitals tuning, cleaning up duplicate content and canonicals, fixing on-page SEO issues, improving key user journeys, addressing basic accessibility issues and reviewing analytics to remove obvious friction points.
We'll run standard Google and other third-party scans to reveal weaknesses and audit potential issues with your site that can vastly impact it's performance. Additionally, we'll make sure your site is as up to date as possible with the latest security patches and plugin version numbers.
Does this mean I am paying for two full projects, the fix and the rebuild?
No. The fix phase is structured as part of the overall redesign engagement, not a second full project. We prioritise quick wins that give you the most value upfront, while also commencing work on the full redesign according to the scope we agree in the proposal.
How long will it take to see improvements on my current site?
You can usually see tangible improvements once the first round of fixes is deployed, often within the first week. Timeframes depend on your current setup and hosting, but the goal is to get early performance and usability gains while the longer redesign work continues.
How does the work on the current site inform the new build?
Through the optimisation work we'll also implement and/or investigate analytics to give us real data about how users behave on your site. We see which pages attract traffic, which journeys convert, where people drop off and what content performs. Those insights are fed directly into the UX and design of the new site so it is based on evidence rather than guesswork.
What if we are not ready to commit to a full redesign yet?
We can start with a focused performance and SEO review plus a quick-win implementation phase for your existing site. You receive a clear report and improvements now, and you get a better understanding of what a future full redesign might involve before you commit.
Will these quick wins disrupt our live site or cause downtime?
We work to minimise any disruption. Changes are planned, tested and scheduled for low-traffic periods where possible. We also ensure backups and rollback options are in place before making updates so your live site is protected.
How do you measure success for the “fix old” phase?
We look at metrics such as page load times, core web vitals scores, bounce and exit rates, conversion rates on key pages, crawl and indexing health, and user behaviour patterns. We establish a baseline, then track improvements against that baseline so you can see the impact of the work. These will be measured through such tools as Google Analytics, Pagespeed Insights, Google Search Console, SEMRush, and more.
Who is this approach best suited for?
This approach is ideal for any business that doesn't want their online performance to stand still while a redesign is underway. Marketing teams, corporates and not-for-profits who need to keep leads and enquiries flowing benefit from getting quick improvements now, rather than waiting for a full new site to launch.
Will you still build the new site from scratch, or just refresh our current one?
We'll build your new site from scratch. When you engage us for a full redesign, we create a custom site that is planned, designed and built around your brand, content and goals. The fixes to your current site are about optimisation, while the new build is a bespoke solution rather than a simple template refresh. We offer this service as an additional way to provide value as part of our Full Package Service, separate from the redesign work.
How does this approach affect SEO, especially around migration and duplicate content?
Part of the process is to reduce SEO risk, not increase it. We clean up duplicate content, fix canonical issues, improve on-page SEO and prepare a considered migration plan for the new site. The aim is to protect and enhance your organic visibility throughout the transition.
What kind of support is included after the new site launches?
After launch we provide ongoing support packages for post-live fixes, minor refinements, analytics checks and performance monitoring. Our maintenance plans give you the peace of mind that comes from having a long term partner looking after your site.
How do we get started?
Our Full Service Package has a straightforward and itemised pricing structure - please contact us to discuss the full list of inclusions. The first step is to review your existing site and your goals for a redesign. From there we recommend a set of quick wins for the live site and outline what a full redesign would involve. Once you are happy with the scope, we schedule the work and the project begins, starting with the improvements to your current site.
What budget range should we expect for this combined approach?
There is no additional price for the "Fix old" service, we offer it as a standard part of our Full Serivce Website Package. We have standard pricing depending on scope, number of templates, integrations, content migration and any custom functionality.
As a guide, you should plan between $30-80k, in line with a full custom redesign for a corporate or not-for-profit site. The optimisation work is included as part of that overall engagement. We can discuss options and launch phasing to match your priorities. Please submit an enquiry to receive a qiuck price indication based on your specific needs.