Responsive website development
Dexus / This is Ikon
When it comes to digital marketing, landing pages are the bridge between attracting customers and converting them. We design and build beautiful landing pages with purpose, at cost-effective prices. Starting from $900.
Our landing page packages are tailor made to help you elaborate on your target messaging, providing further opportunities to capture user data and promote calls to action.
From the simplest to the most complex designs, we make sure all of our landing pages come with the essential ingredients to maximise user engagement. We capitalise on our years of experience developing custom solutions for businesses across Australia, bringing the same well-tested frameworks to our landing page packages.
Talk to us about a custom package
* All pricing in AUD exc. GST. Prices and inclusions subject to change.
In general terms, a landing page is the page a user 'lands' on when visiting your website. However, landing pages are often strategically designed to be a contiuation of a marketing effort that has driven visitors to your site though such means as display advertising or search engine optimisation. When we talk about landing pages we're referring to pages that focus on a particular product, serivce or promotion, with an aim to deepen user engagement and ultimately end in lead capture or other identified goal along your marketing cycle.
A microsite is usually a self contained website on it's own domain or subfolder. These are for more involved subjects with larger amounts of content and discussion points. Where a complex landing page ends and a microsite begins could be a matter for debate, however a landing page will usually be more singluar in focus, with a direct call-to-action in mind. If you're in need of a microsite solution, look in to our website packages.
There's no limit to the number of landing pages you should have, and in fact it makes sense to have a landing page for each significant service or product group that you have. The reason for this is that you can fine-tune your landing pages to perform well in search engines for specific keyword groups. This means that you can drive highly motivated visitors with pin-point accuracy to the specific content you want them to see - allowing you to create a well crafted user journey from the very start.
Landing pages shouldn't be used exclusively as the only type of content on your site. While they're great for attracting visitors through search, and allow you to craft a thought-out user journey for visitors, they're only a starting point. One of the behaviours you'll want to promote is deeper engagement with your content through a reduced bounce-rate. Internal pages with substantial content will provide users with further information and help them to make their final decisions to take action via a form submission, enquiry, or product purchase.
If done well, then yes! In fact this is one of the key use-cases for a landing page. As opposed to internal pages with more detailed and broader information, landing pages can be primed with specific search engine optimisation (SEO) efforts to attract users from Google. This will involve targeting specific keywords and crafting strategic Title, H1 and description text for the page. From here you can direct users further into your site and deepen engagement.
Depending on your needs it makes total sense to have a form on your landing page. Collecting user data and creating leads is a very common task for landing pages, especially if they are the destination of a digital marketing campaign. In this can you've generated interest through promoting a specific offer, service or product and now it's time to convert. The form can be used as a way to capture lead data for further contact or as a data collection "gate" between users and some downloadable content you may be offering.
Yes! If a user arrives at your landing page through a call to action from a digital marketing campaign, they'll expect the aesthetic and messaging of the destination page to be a logicial progression from where they have come. The more you can maintain this consistancy, the more the user will be motivated to move forward in their customer journey. A lack of cohesion will impact the sense of trust visitors will have with your business, and drop-off rates will increase accordingly.
Absolutely! The design of your landing page is included in all of our packages and will be tailored specifically to your needs, based off our well-tested user experience (UX) frameworks. This means that you get the benefit of our existing user-friendly methodologies, with a completely customised graphic design treatment especially for your business or current promotion. Our team can deliver you a fresh design specifically for your page, or we can match your existing brand guidelines or campaign art direction.
The HTML files we provide you will be customised to your exact needs, with the copy and images that you supply. You can easily edit the text in these files if you are familiar with HTML code, however to get the true benefits of content editing you'll need to integrate the page with your CMS. Once the page has been integrated you'll have access to all of the powerful features of your CMS to dynamically edit the text and image content. We offer CMS integration as an optional service, starting from $200.
Need to get a landing page up and running?