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When Credabl approached Code and Visual, they wanted to make a bold impression at the ADX Conference in Sydney’s ICC – Australia’s largest dental industry event. As a finance provider specialising in the medical sector, Credabl already stood apart from traditional lenders through a vibrant brand personality and a promise to “Experience the Difference.”
They wanted an event activation that extended that positioning beyond the booth itself. The result was a custom-built, portable game experience that transformed delegates into brand ambassadors, drove thousands of meaningful interactions, and turned a standard conference presence into one of the event’s standout attractions.
ADX is a large, busy, highly technical conference environment where brands compete for attention. Credabl’s stand footprint was modest, so relying on booth traffic alone would limit impact.
The objectives were clear:
We designed and built a custom QR-powered multiplayer event game centred around Credabl’s brand personality.
Each participating delegate received a lanyard featuring a unique QR code. Scanning other players’ codes unlocked one of seven Credabl characters, each tied to a core brand trait such as confidence, speed, growth, connection, ambition or creativity.
This transformed networking into gameplay.
Brightly coloured lanyards made players instantly recognisable throughout the venue, helping the game spread organically across the conference floor.
We intentionally designed the experience around two different player behaviours:
1. Casual Play – Major Prize Draw
Players only needed minimal participation to engage. Unlocking characters earned entries into the major prize draw, meaning even a quick interaction had value.
2. Competitive Play – Daily Leaderboard
More motivated players could keep scanning new participants to accumulate points and compete for daily high scores.
This dual-structure ensured the game appealed both to busy professionals with limited time and to highly engaged participants wanting deeper involvement.
To keep momentum high, we introduced rotating 15-minute bonus windows where one character became the featured bonus character. Scanning that player during the bonus period delivered extra points, creating urgency, movement and repeat engagement throughout the day.
The system ran through players’ own mobile devices and a remote server, meaning no complicated onsite hardware or installations were required.
Operationally, delivery was simple:
Across the three-day conference:
Most importantly, Credabl’s presence expanded far beyond the physical limits of their stand. Their brand moved through the venue on hundreds of delegates wearing unmistakable coloured lanyards and actively talking about the experience.
The client was highly satisfied with the result and the system became a reusable activation model for future events.
Code and Visual led the concept development, game design, UX flow, visual execution, technical platform, scoring logic, deployment model and live event system.
We collaborated closely with Credabl’s proactive internal team under tight timeframes, making fast decisions together and refining the experience in real time to meet the event deadline.
Many event activations generate attention only at the booth. This one turned attendees themselves into the media channel.
By combining gamification, mobility and brand storytelling, we helped Credabl create an experience that:
It demonstrated how smart digital thinking can outperform expensive physical activations — especially when every square metre of expo space counts.
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"We craft inspired solutions for each unique client."
Shoot us a message or drop us a line to tell us about your needs. One of our account managers will be able to discuss the best solutions and provide you with a quick time and cost estimate.
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