Pappa Flock Website

Overview

Pappa Flock engaged Code and Visual to build a new website that could reflect the brand’s energetic, youthful personality while providing a reliable and easy-to-manage content platform.

The creative direction was ambitious, combining expressive layouts, lively visual elements and a less conventional approach than is typical of many food and quick-service restaurant brands. Our role was to translate that design into a sophisticated, responsive and robust WordPress website without compromising its creative character.

Challenge

The new website needed to launch in time for an upcoming co-branded movie campaign, creating a compressed production schedule and a firm deadline.

At the same time, Pappa Flock needed a simpler content management experience. Its previous systems introduced unnecessary complexity, so the new platform had to support an unconventional front-end design while keeping everyday administration safe, structured and straightforward.

Protecting the brand’s growing search presence was also critical. The migration needed to retain the SEO equity built by the existing website while resolving known technical and content issues.

Approach

We structured the project around a phased launch strategy, prioritising the sections and functionality required for the campaign deadline.

This allowed us to establish the website’s core presentation framework, foundational functionality and highest-priority content without delaying launch for pages that were not essential to the initial campaign. The remaining website structure could then be developed and refined following the first release.

WordPress was used to provide Pappa Flock with a dependable and familiar administration experience. Although the front end was visually expressive and highly customised, the content-editing tools were designed to shield administrators from presentation-layer complexity, allowing the team to focus on managing content rather than layouts or code.

SEO migration was managed through a detailed, shared checklist developed in collaboration with Pappa Flock’s SEO consultant. This included structured URL mapping, manual redirects and intelligent redirect strategies, as well as the implementation of recommendations identified during the review of the existing website.

We also integrated Mailchimp forms to support competitions and campaign activity. Where elements of the original design had not been fully resolved, our design and development teams contributed additional layouts, components and visual treatments to complete the experience.

Outcome

The result was a dynamic and distinctive website launched within the required campaign window.

Pappa Flock gained a flexible digital platform that retained the personality of the brand while delivering a stable technical foundation, a significantly simpler content-management experience and a carefully managed SEO transition.

The phased approach also ensured that meeting the initial deadline did not limit the quality or long-term potential of the broader website.

Our Role

Code and Visual acted as Pappa Flock’s website development and digital production partner, working closely with its internal team, existing designers and SEO consultants.

Our involvement extended beyond development to include technical planning, WordPress architecture, SEO migration, Mailchimp integration, supplementary design, assistance with campaign delivery and ongoing website support.

Built to Evolve

The website was designed as an adaptable platform rather than a one-off launch.

Following the initial release, we continued supporting Pappa Flock through maintenance, technical support and additional development, allowing the website to respond to new campaigns, changing business requirements and opportunities within the quick-service restaurant market.

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