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When Sprite introduced their new Lemon Plus range, we were brought on to develop a unique brand experience via a digital interactive activation.
Set up inside a Sydney shopping mall, the public were able to win a free bottle of the new product simply by stepping up to our custom vending machine and trying to beat it at a game of memory.
To play with the brand messaging, we purposely made the game impossible to beat so that we could instill the message within the player that they need to boost their performance by drinking one of the new caffeine-based drinks. This was a fun project, knowing that we were being a little cheeky with the audience and allowing this to push forward the point of difference about this Sprite Lemon +.
On the technical side of things, we built the interactive as a stand alone executable working with VMLY&R, and their creative team. This was another fun one working with an FMCG client, and it was great to work with the Coca-Cola brand in such a high-profile way, direct to consumer.
Like what you see?
Contact Us to discuss your activation project today.
How can we help you?
We know your digital investment is integral to your business strategy, and something you can't afford to get wrong. That's why our mission is simple:
"We craft inspired solutions for each unique client."
Shoot us a message or drop us a line to tell us about your needs. One of our account managers will be able to discuss the best solutions and provide you with a quick time and cost estimate.
