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Code and Visual partnered with TYTN, a workwear brand filling a clear gap in the market – premium-quality boots designed specifically for women in the trades. With their bold pink detailing, stylish silhouette, and practical durability, the brand needed a website that reflected the same balance of strength and style.
While the product was exceptional, the brand’s challenge was to break into a traditionally male-dominated market and appeal to a fast-growing female demographic in the trades. The digital presence needed to position TYTN as both credible and fashion-forward – showcasing the boots as tough, functional gear that also made a confident visual statement.
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We designed and developed a sleek, product-focused website that placed the boots front and center. The initial launch supported pre-orders and wishlisting, integrating secure payment via PayPal and credit card. The pre-order campaign was a success, generating sales within hours of launch thanks to a strong client-led email campaign.
For the full launch, we implemented our 30-plus-point deployment checklist, covering everything from cross-browser testing to responsive optimization across mobile, tablet, and desktop. This ensured the site looked and performed perfectly on every major platform and device.
The result was a seamless, mobile-first e-commerce experience built on WooCommerce, the world’s most widely used e-commerce platform – powering nearly twice as many stores as Shopify (according to 2025 data from Storeleads).
The TYTN website successfully brought the brand’s vision to life, combining robust functionality with stylish presentation to connect with a modern audience of women reshaping the workwear industry.
Content Layouts and WordPress deployment
WooCommerce integration for pre-orders and payments
Responsive testing and QA across supported browsers and device combinations
Launch coordination and client support
TYTN’s online presence demonstrates how thoughtful eCommerce solution can empower brands to target gaps in the market – in this case, celebrating women in trades with a product and platform built to match their strength, confidence, and style.
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