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Vivid – Unlock Your Youniverse
Brand Activation Touchscreen
Positioned alongside Sydney’s iconic Customs House in Circular Quay, we worked with VMYLR to bring the Dell “Unlock Your Universe” promotion to life. The activation was run in partnership with Vivid Sydney, the annual festival of light, music and ideas.
The interactive app was designed to be loaded onto an XPS machine, allowing patrons to the popup installation to have hands on experience with the product. We delivered the complete, self contained application with a quick turnaround, working to a fluid brief that we assisted in refining.
“Be enthralled as you delve into the imaginary worlds created by two notable artists. Immerse yourself in their creative process and explore the endless opportunities.”
The installation gave visitors the choice to enter one of two Youniverses; The Future Fashion Youniverse created by illustrator, Andrew Archer and the Cyber City Youniverse created by street artist JESWRI.
The interactive piece acted as a digital gatekeeper – sorting visitors into one of the two rooms, depending on the outcomes of their seemingly arbitrary choices made at the entrance point. This was another great project to work on, partnering with the team at VMYLR for one of our favourite high profile event and brand partners.
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