When Cancer Council Australia, one of Australia’s largest fundraisers, needed to update their digital presence, they turned to Code and Visual to provide a solution that was smart and cost-effective. Our mission was clear; the website needed to be modernised specifically with a mobile audience in mind.
Being a large organisation, their web presence had been evolving over a number of years, well before the proliferation of mobile devices as web browsing tools. Cancer Council found themselves as custodians of a very high profile site, with a huge amount of important information and research, lacking a mobile layout. This meant that an ever-growing segment of potential visitors weren’t being catered to and they were at risk of losing this audience to a competitor.