As one of the major sponsors of the Australian Open, Mastercard were looking to make a disruptive presence at the sports arena as well as to continue their “Happy Slam” messaging throughout their promotions.
McCann tasked us with the mission of producing an integrated gamification and activation solution that could engage potential customers to interact with the brand, and highlight their association with the tennis. McCann had a general concept of gamification but needed Code and Visual to develop workable ideas that would be achievable within the tight deadline and accessible to the widest audience.