Abacus Group, the owner of one of Australia’s largest property portfolios, approached Code and Visual with a mission to elevate their online presence to new heights. They wanted to create a website that would not only celebrate their new brand identity but also position them for future business success in a bold and innovative way.
Our team at Code and Visual accepted the challenge and delivered a cutting-edge, end-to-end suite of services, starting with a comprehensive exploration of UX strategy. By working closely with Abacus’ internal stakeholders, we identified key audience segments, addressed their pain points, and aligned business goals with design objectives to create an immersive and purposeful user experience for potential investors and customers.
The result? A stunning, full-screen, responsive web design that showcases Abacus’ vast property portfolio in an awe-inspiring, visually engaging way. The website not only reflects Abacus’ new brand identity but also establishes them as a leader in the industry, setting them apart from their competitors.
The new website also serves as a critical platform for communicating financial reports, announcements, and updates to shareholders, providing transparency and building trust with stakeholders.