We developed a brand identity for the Christian Dating site Veemance as part of a complete package of solutions that also included art direction, web design and web-app development.
Starting with an exploration into character and personality, we developed a series of stylescapes and mood boards to help us visualise the right the look and feel. Our aim was to develop a brand that would show a different side to Christians in the dating scene, moving beyond some of the more outdated concepts that other dating sites had settled on.
Some of the insights from our questionnaire were extremely useful in helping us to capture the true nature of what the Veemance brand should be:
Q) How would you describe the tone and personality of your brand and the desired look and feel for the website?
A) Sincere and genuine dating platform where the owners genuinely care that users find their soulmates. We would like to be a hip and young and vibey website as we want to show our audience (and even non-Christians who are thinking about joining) that Christians can be cool and we can have fun.
Learn more about the custom web app we built for Veemance here