We worked with Pacific Hoists to completely refresh their Air and Hydraulic Power Centre website. We’re used to working with clients with existing sites that are overdue for an overhaul. As with Pacific Hoists, this starts with a new strategy outline to identify site goals and completely revise the user experience. At the heart of the new strategy was the implementation of our custom hub system for resource and product management. The hub allows for users to browse and filter through large data collections based on filtering of particular combinations of item attributes. Put simply it allows for users to easily search through large libraries of content. Beyond the implementation of a new goal-based strategy, we applied a beautiful responsive graphic design that made generous use of white space and attractive imagery, making user interactions intuitive and easily navigated.