As part of marking their one year anniversary on the ASX, ELMO contracted Code and Visual to overhaul their website from the ground up. Having grown rapidly, ELMO had acquired more software solutions to add to their suite of SAAS products and their existing website was not equipped to successfully cope with the growing requirements. We provided a complete redesign of their site including a strategy workshop, personas and customer journey mapping. Next we developed entirely new IA and UX structures, working with SEO experts to create the most effective footprint possible. The design and build phases were then completed in succession, all within a 3 month window. The final outcome was extremely well tuned for SEO purposes, providing the best possible on-page outcomes including lightning fast page loads and simple overall navigation. Part of our solution including colour coding and grouping the software solutions so that there was an overall context provided to the suite.