ADFA came to us looking to produce a series of email templates for their various communication use-cases. Instead we suggested a flexible template built with MailChimp that could be used across different scenarios.
We built a series of pre-designed content components so that the comms team could mix and match as needed, each with a cohesive design language that followed their established style guide. The end result was a much simpler and easier to maintain email design solution that could adapt to the client’s needs on per-campaign basis.