Case Study:
Cancer Council Australia


Responsive website redesign

The Brief.


When Cancer Council Australia, one of Australia’s largest fundraisers, needed to update their digital presence, they turned to Code and Visual to provide a solution that was smart and cost-effective. Our mission was clear; the website needed to be modernised specifically with a mobile audience in mind. 

Being a large organisation, their web presence had been evolving over a number of years, well before the proliferation of mobile devices as web browsing tools. Cancer Council found themselves as custodians of a very high profile site, with a huge amount of important information and research, lacking a mobile layout. This meant that an ever-growing segment of potential visitors weren’t being catered to and they were at risk of losing this audience to a competitor.

  • Responsive development
  • Mobile compliance for Google
  • Cost effective implementation
  • Server migration
  • Zero downtime
  • Ongoing support

The Solution.


Instead of a hugely disruptive rebuild or migration to a new CMS as other agencies had suggested, we could see clearly that adding a new mobile layout would be the best solution from a time-cost point of view. Importantly the results would be uncompromising in terms of the top priority - to provide an excellent user experience for all visitors, including on mobile devices.

We worked with the existing ModX implementation to generate a responsive front-end that would adapt to the users screen size and display the best experience dynamically. None of this required any complicated or non-standard technologies and allowed us to develop the solution while the existing site remained up and running, without downtime.

Responsive Performance


The Outcome.


We provided Cancer Council Australia with a solution that was quick to implement and could integrate seamlessly with their existing desktop site, maintaining all of its invaluable content.

The new mobile layout increased their compliance with Google which had begun to prioritise responsive sites in results shown to mobile users.

A potential loss of traffic which would have had a knock-on effect to revenue raising through donations and promotions was avoided, and mobile users were greeted with a first-class user experience - all at a fraction of the cost of a complete overhaul or rebuild.

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