Articles: SEM

Universal Analytics vs. Google Analytics 4 – A quick comparison and essentials steps for migration.

Get key actions for moving from UA to GA4 efficiently. Our guide saves you time with essential, straightforward tips. Click to simplify your analytics transition.

The death of third-party cookies and how your retargeting campaigns will be impacted

In the world of online advertising, retargeting has been a game-changer, allowing businesses to re-engage visitors who have shown interest in their products or services but haven’t made a purchase. It works by using cookies to follow your website visitors as they browse the internet, displaying your ads on other sites they visit, reminding them […]

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